Frequently Asked Questions
Generales
Working with us is very simple, just fill the form on the link to schedule an appointment or call here and in this way we begin the process of knowing your project and how we can address
The advantage of working on topics of digital is that everything that we do has a trace, a footprint, a evidence that everyone involved can review.
In the same way we will plan frequent meetings included in the schedule and so we are all located in the same page
The initial session Planning is crucial to establish the objectives and associated metrics in order to develop detailed reports.
Using tools such as Google Analytics, Google Search Console, and platforms like Semrush and Dinorank who provide us with valuable information to measure results and plan next steps.
What is not measured cannot be improved. On a monthly basis, it generates a full report of the metrics and statistics that are of interest to each of the projects and these will be submitted to the client for review, discussion and settings.
In Innovame we are very careful to to meet the expectations and satisfaction of our customers.
Our relationship with our customers are completely transparent and if at some specific point of the relationship feel that we are not meeting your expectations, just send us an email, a chat or a phone call manifesting your desire the end of the service.
In Innovame we want to deliver valor to our customers and that's why we're in agreement that the relationships should be flexible
contents
Una estrategia de contenido relevante para plataformas digitales efectiva tiene que estar estructurado en el marco del Content Marketing y debería incluir los siguientes pasos:
1. Audience analysis: In-depth understanding of the target audience in order to tailor the content to their needs, preferences, and behaviors.
2. Definition of Content Objectives: Set clear goals, whether to increase the visibility, generate leads, educate the public or to encourage participation.
3. Keyword research: Identify the keywords that are relevant to the niche and the audience, making them strategically in your content to improve SEO.
4. Development of Relevant Topics: Create themes that solve problems, answer common questions, or provide information of value to the audience.
5. Content formats: To diversify the content using different formats such as blogs, videos, infographics, podcasts, etc, to suit the preferences of the public.
6. Editorial Planning: Create an editorial calendar that you set the frequency of the publication and the distribution of topics over time.
7. Optimization SEO: Incorporate good practices of SEO in the content, such as the appropriate use of headings, meta tags and internal links.
8. Content promotion: Use promotion strategies, such as social networks, email, and collaboration with influencers, to increase the visibility of the content.
9. Interaction and Responses: Be aware of interactions of the audience, respond to comments and questions, and encourage the participation, to build an active community.
10. Performance analysis: Use analytical tools to evaluate the performance of the content, measure the effectiveness and adjust the strategy according to the results.
11. Continuous Optimization: Making adjustments based on the analysis of data and feedback from the public, maintaining the strategy of content relevant and effective over time.
By following these steps, a content strategy well executed can strengthen the online presence, attract the right audience and generate a positive impact on the objectives of the business.
The content is relevant and of high quality is essential for any strategy of digital marketing successful. It is important for the following reasons:
- Attracts and keeps the attention of the target audience. The content is relevant and of high quality is more likely to be read, shared and commented on by the target audience. This helps to generate traffic to your site web of the company and to create a community of followers.
- Builds trust and credibility. The content is relevant and of high quality shows that the company is an authority in your field. This helps build trust and credibility with the target audience.
- Promotes the awareness of the brand. The content is relevant and high-quality assistance to the company to be more visible online. This can help to increase the brand awareness and the number of potential customers.
There are a number of metrics that can be used to measure the result of the content is relevant and of high quality. These metrics can help the company understand how the content is affecting your target audience and your marketing goals.
Some of the most common metrics for measuring the results of content relevant and of high quality include:
- Traffic to the site web: The number of visitors to the site web the company is a metric important to measure the success of content.
- Conversions: The number of leads or sales generated content is another metric is important to measure the success.
- Participation: The number of times that the content is shared, commented on and appreciated by the target audience is a metric that can help you to measure the commitment of the target audience.
There are a number of tools that can help the company to measure the result of the content is relevant and of high quality. Some of the most popular tools include:
- Google Analytics: Google Analytics es una herramienta gratuita que proporciona información detallada sobre el tráfico al sitio web of the company.
- Google Search Console: Google Search Console es una herramienta gratuita que ayuda a la empresa a comprender cómo su contenido aparece en los resultados de búsqueda de Google.
With a little effort, the company can create content that is relevant and of high quality that is effective to achieve its marketing objectives.
SEO
An optimization strategy SEO for a site web you must deal with various aspects. Here are the essential steps:
1. Audit SEO: To perform a comprehensive analysis of the site web to identify technical issues, content and links that could affect the performance SEO.
2. Keyword research: Identify and select relevant keywords to your business and audience, considering the intent of the search and the competition.
3. Content optimization: Adjust the existing content and create new content that is aligned with the selected keywords, making sure to offer value and respond to questions from the user.
4. Technical Optimization: Improve the structure of the site web, load speed, navigation and other technical aspects to facilitate indexing by the search engines.
5. Improvement of the User Experience (UX): Ensure a positive user experience, with an intuitive design, loading times faster and contents easily accessible.
6. Link building: To develop a strategy for link building ethical and sustainable, looking for quality links that strengthen the authority of the domain.
7. Optimization for Mobile Devices: To ensure that the site is compatible and to provide you with a better experience on mobile devices, since Google values the optimization for mobile.
8. Using Tags and Meta Descriptions: Use title tags and meta descriptions cogent and relevant that invites you to click and accurately describe the content of the page.
9. Structure implementation of Friendly URL: Configure the URL of clear and understandable way, providing easier navigation for users and search engines.
10. Monitoring and Analysis: Use analytical tools, and monitoring to assess the performance of the SEOidentify opportunities for improvement and adjust the strategy according to the data.
11. Continuous Update: Keep abreast of the updates in the algorithms of search engines and make periodic adjustments in the strategy to adapt to changes in the landscape SEO.
These steps provide a guide to solid for an optimization strategy SEO effective that can improve the visibility and the overall performance of a site web in the search engines.
The SEO it has a number of advantages, including:
- Increase the visibility of your site web in the search results: The SEO you can help your site web appears on the top of search results for queries relevant to your business. This will help you to reach more potential customers who are looking for what you offer.
- Generates qualified traffic: The traffic that comes to your site web through the SEO it is more likely to be qualified, that is to say, be interested in what you offer. This is due to the fact that people searching on Google are looking for specific information.
- Enhances the reputation of your brand: The SEO you can help to improve the reputation of your brand. When your site web appears on the top of search results, it is a sign that you are an expert in your field.
The time that you should make a strategy SEO for your web depends on your goals. If you want to reach the top of search results for queries competitive, it is likely that you will have to invest in a long-term strategy. However, if you're looking to improve your visibility to query less competitive, you can see faster results.
In general, it is recommended to perform a strategy SEO long-term, even if you have short-term goals. This is because the SEO it is a continuous process that requires constant maintenance.
Actions SEO most important that you must do include:
- Optimize your site's content web: The content of your site web it is one of the most important factors that search engines take into account when classifying the search results. Make sure your content is relevant, of high quality and optimized for the keywords you want to position.
- Build external links: External links are signals that your site web is relevant and of high quality. Get links from other sites web high authority to improve your ranking in the search results.
- Optimize the structure of your site web: The structure of your site web should be easy to navigate and understand for search engines. Make sure that your site web have a clear structure and that the pages are well linked to each other.
- To optimize the loading speed of your site web: The loading speed of your site web it is an important factor that search engines take into account when classifying the search results. Make sure that your site web it loads quickly so that users do not become frustrated and leave your site web.
The KPIS most important to consider in order to measure the success of your strategy SEO include:
- Organic traffic: The organic traffic is the traffic that comes to your site web through the search results. This is the KPIS most important to measure the success of your strategy SEO.
- Conversions: The conversions are actions that you want to make the visitors of your site weblike to subscribe to your newsletter or make a purchase. The conversion tracking will help you know if your strategy SEO it is generating results.
- Position in the search results: The position in the search results is a KPI is important to measure the progress of your strategy SEO. If your site web is moving up in the search results for the queries that you want to position, it is a good sign that your strategy is working.
You can measure these KPIS using analytic tools such as Google Analytics
What we talked about?
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